Product presentations matter a lot when it comes to attracting customers and persuading them to buy your cosmetic items. Cosmetic packaging can help you glorify your items and grow your cosmetic business. However, choosing the right packaging for your products is paramount.
In this blog, we will discuss 7 cosmetic packaging options that can help grow small businesses. Read on to find more!
Importance of Packaging for Cosmetic Business
Before we delve into the packaging options for your cosmetic business, let’s explore the importance of cosmetic packaging. Cosmetic packaging for small businesses brings endless benefits if customized suitably. First and foremost, such packaging can protect the items packed inside and keep them pristine for a long duration. Whether you opt for boxes, tubes, or jars for packaging, you ensure that the items packed in them are safe.
These packaging options can also help you captivate your buyers and boost your brand as well. To do so, you need to add your product information and brand elements to this packaging. Custom cosmetic packaging also prevents your business from legal actions, as it provides room for printing essential information about your products. Showcasing such information on product packaging is mandatory according to the Fair Packaging and Labeling Act.
7 Packaging Options for Your Cosmetic Brand
Now that you know the importance of cosmetic packaging for your brand, let’s dive into practical and reliable packaging options. You can choose from any of the following 7 packaging options for your cosmetic brand:
1. Durable & Reliable Mylar Bags
If you are looking for durable, water-resistant, and airtight packaging options for your cosmetic products, go for mylar bags. Mylar is a blend of plastic and metal that makes it a robust and water-resistant packaging solution for cosmetic and beauty items.
These packaging bags help pack many types of cosmetics without hassle. You can pack lotions, creams, foundations, and more in these bags.
One of the amazing benefits of choosing mylar bags is that you can save good on this packaging solution. These bags are inexpensive yet reliable for your cosmetic packaging. And if you buy mylar bags in bulk, you can avail of wholesale discounts as well from some suppliers.
2. Eco-Friendly Kraft Boxes
Considering the persistent rise in climate change and increasing environmental pollution, customers prefer to buy products in sustainable packaging. If you want to make a statement as a cosmetic brand and save our environment, go for kraft cosmetic packaging boxes.
These boxes are made of kraft which is famous for its 100% recyclable and biodegradable properties. Leaving no carbon footprint and minimizing environmental waste, kraft boxes contribute to the greener future of our planet.
These boxes are also excellent for cosmetic products that are made of natural ingredients. The reason is that their rustic brown color resonates with the natural ingredients of these items and fascinates the target audience.
3. Customizable Cardstock Boxes
Cardstock is an elegant and reliable packaging material for your cosmetic packaging boxes. Cardstock boxes persuade customers with their smooth surface. You can tailor the sizes, styles, and prints of cardboard boxes to your liking.
For instance, custom top tuck boxes are easy-to-open packaging solutions for cosmetic products providing ultimate convenience to the users. And cardboard boxes with handles are excellent for gifting cosmetic items.
Another excellent thing about cardboard cosmetic boxes is that they support various printing options. You can print your brand elements on these boxes to boost your brand.
4. Rigid Boxes for Premium Cosmetics
If you want to attract your buyers to your premium cosmetic products, go for rigid boxes. Rigid stock is a durable and elegant material for high-end cosmetic product packaging.
You can customize the styles of rigid boxes according to your liking. The most popular options to consider include magnetic closure boxes, shoulder-neck boxes, and sleeves-slider boxes. All these box styles offer a remarkable unboxing experience to customers persuading them to buy your items over and over again.
Adopting the right approach you can also showcase your brand identity elegantly on these boxes. That’s how you can make your target audience for high-end cosmetics remember your brand.
5. Corrugated Boxes for Shipping
As a display of cosmetic items is important, the safe shipment of these items is also essential. Corrugated boxes are a reliable packaging solution for the safe shipping of cosmetic items.
These boxes are made of corrugated cardboard which is famous for its durability and cushioning properties. Corrugated packaging boxes avoid the bumps and knocks of shipping protecting bottles and tubes of cosmetics from getting broken.
Kraft is the primary material used to make corrugated boxes, making them eco-friendly shipping boxes for your products.
6. Custom Tubes for Lotions & Creams
For liquid cosmetic items, plastic tubes are also a reliable packaging option. The prime benefit of these tubes is that users can easily use beauty items packed inside them. Lotions and creams are mostly packed in these tubes.
These tubes can be customized in your desired shapes and sizes. The styles of their caps are also customizable. You can pick from snap, screw, stopper, plug, and more cap styles.
You can also use these packaging tubes for branding purposes. To do so, you can print your brand elements on them without hassle.
7. Cosmetic Tin Jars
Tin jars are also a reliable packaging option for many types of cosmetic products. From foundations and creams to lotions and contours, many types of beauty products can be packed in customized tin jars. These jars mostly come in a round cylindrical shape with customizable sizes according to your preferences.
The colors and printing of these jars can also be personalized to your needs. You can showcase your brand logo on the lids of these jars for branding purposes.
Screw, hinged, and snap lids are the most common though, many types of lids are available to pick from for tin cosmetic jars.
Wrap-Up!
Choosing reliable packaging for cosmetics is essential for the protection, and elegant presentation of your products. However, finding the right packaging can be challenging. We hope you can find reliable packaging for your cosmetics after exploring the above 7 options.